Lawyers will understand the word "rhetoric" as an indictment. Ronald Coase, trembling in the dock, stands charged with "just words," "mere rhetoric." In the usage of the journalist and the man in the street--"Senate Campaign Mired in Rhetoric"--the word means imposture, codswollop, malarkey, evasion, hoopla, humbug, blather, baloney, mummery, chicanery, cozenage, perjury, prevarication, and plain lying. Is there a language richer in words of contempt for the misuses of persuasion? The suspicion of rhetoric is odd. After all, the lawyers and journalists, and even the man in the street, are makers of rhetoric, mere words, called things like "a news story on the senate campaign" or "a contract to deliver steel bars" or "the Constitution of the United States of America."